A 4D immersive VR experience - using sight, sound, smell, temperature, and touch - produced as part of an experiential campaign for Budweiser's SXSW 2016 Beer Garage, and winner of Event Marketer's 2016 "Best Use Of A Single Technology, B2B" Gold Award. Executive Produced by Jeff Nicholas with Jonathan Craven, Directed by Lex Halaby, produced by The Uprising Creative in collaboration with Pro-Ject for AB InBev's Digital Innovation Team.