2016's Lollapalooza was the first time a major festival had a VR sponsor, Samsung, and was ground zero for the first place to purchase Samsung's Gear360 camera in the US. vantage.tv produced all of the festival's official VR content including a variety of recap videos and artist performances - all directed by CREATE+DESTROY's Jeff Nicholas - and a daily multi-cam live stream from the Samsung stage to a special Samsung activation on-site and at their Space 837 in NYC.